It’s a good time to be a Royal Enfield dealership with the brand breaking the one million annual sales milestone for the first time in its history.
Royal Enfield sold a record 1.09 million units worldwide, in the 2024-25 financial year, up 11% on the previous 12 months.
Sales in March this year alone rose 34% with exports up 37%.
B Govindarajan, managing director of Eicher Motors, which owns Royal Enfield, and chief executive officer of Royal Enfield, said: “This year has been nothing short of extraordinary for Royal Enfield. Crossing the one million annual sales milestone, our highest ever, is a testament to how far we’ve come.
“From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible.”
Royal Enfield, now in its 125th year, operates through more than 2,000 stores across all major cities and towns in India and nearly 850 stores in more than 60 countries around the globe.
We took on the Royal Enfield franchise this year, with sales really starting in March, so I like to think we played a small part in the brand’s record-breaking sales.
Dave Willis said: “It’s lovely to have a different brand with a very different style to what we’re selling and at a different price point.
“They are great motorbikes and there’s been a lot of interest in them. They’ve been flying out of the door.”
Our Royal Enfield registrations in the big-selling month of March, boosted by the number plate change and the start of the riding season, compared favourably with our other major brands.
Royal Enfield has also brought new customers to the dealership.
“We all like the new Royal Enfield range and I would definitely consider owning one,” he said.
“We’re very happy with the way the Royal Enfield franchise has gone so far. There’s plenty of stock available, with a great choice of colours, and we don’t have any trouble getting it.”
Find out more about the Royal Enfield range at orwell.co.uk/royal-enfield/new-royal-enfield-motorcycle-range
