Loyal customer Dale joins the Orwell ‘family’

Dale Allaton is new to the Orwell Motorcycles team but no stranger to the dealership.

Having been a loyal customer for 20 years, he jumped at the chance of his dream of working here.

Dale’s role involves many elements of the business including sales support, working on our website and social media and he also gets involved with the clothing side of the business.

“I have been a customer for 20 years and know everyone here really well. When a job came up I applied.

“I’ve always wanted to work here,” he said. “It’s a dream job, working with your hobby.

“I used to come in here all the time and now I am being paid for it!”

While he’s always had a love of motorbikes, Dale’s previous careers have included being a driving instructor and working in the building trade, doing ceilings and partitions, which involved some carpentry.

Dale, 36, has had at least 15 bikes, including Suzuki TL1000s and GSX-R1000s, a Honda SP1 and a Triumph Thruxton 1200. His current ride is a KTM 1290 Super Duke R.

No wonder Dale, who has always lived in Ipswich and is married with three children, feels quite at home with us.

“You get looked after – it’s like a big family. Everyone treats everyone with respect and customers are looked after very well,” he added.