The launch of our range of MotoGirl motorbike clothing, specially designed for women, was a huge success.
We staged a special launch night, to celebrate being MotoGirl’s first stockist in Suffolk, and were delighted that more than 60 people attended. It was great to see how well purpose-designed biker gear for women was received by our customers.
MotoGirl products include:
- Jeans, cargo trousers and leggings
- Leather trousers
- Leather jackets
- Summer jackets
- Flannel jackets
- Gloves
- T-shirts
Molly Mizon, our marketing manager, said: “We had such a good turnout on the launch evening. We were a little bit surprised because it was such hot weather and we didn’t know how many people would come along.
“The reaction to it was brilliant with a steady stream of visitors.”
Visitors came from all over Suffolk and Essex.
We had two pop-up tents as well as our two changing rooms so women could try on the MotoGirl clothing which comes in a wide range of accurate sizes.
“We had really good feedback about sizes, quality of the clothes and the prices,” she said.
“We sold a lot of clothing on the night and took a lot of pre-orders.”
Some of our staff hosted the event, dressed in MotoGirl clothing, and singer-songwriter Harriet Cree added to the vibe of the evening with amazing live entertainment.
“We also debuted some of the new MotoGirl range including the Hayley leather jacket and Amina gloves.
“We have a wide range of products, with sizes ranging from four to 28. We can order anything in and it’s next-day delivery if in stock,” said Molly.
“We had a lot of new customers come to the dealership for the MotoGirl clothing launch. One woman also bought a motorbike on the night having come for the launch.
“MotoGirl is definitely bringing more women into the dealership.”
Check out the full MotoGirl range at motogirl.co.uk and contact our clothing advisors about our stock and ordering specific items.
